How to lose a donor

It’s 8:55am on Saturday, and the phone rings. Caller-ID shows it to be “800 Service”, but I decide to answer anyway.

The caller introduces herself as a paid caller on behalf of the American Lung Association. I ask her to remove me from their call list, which she agrees to do.

Then I mention that it’s before 9am on a Saturday, which is too early to call someone. Her reply: “we start at 8am”.

Dear American Lung Association: pissing off potential donors is a bad idea. Having your solicitors take a holier-than-thou attitude about the time they call is a terrific way of pissing off those donors. Be assured that your mail will go directly to my recycle bin from now on.

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