Locality of action

Back in 1976, I wanted to send Diane some flowers for her birthday. She was still living in Valley Stream, NY, at the time, and I was already in Boca Raton, FL. Most people would have used FTD, but I was worried that the order wouldn’t get there in time (since it was New Year’s Eve), so I went to the library, which had a huge collection of Yellow Pages, found a florist in Valley Stream, and splurged on a long distance call so I could order directly from them. And they came through.

Last week, I wanted to thank a colleague for help above and beyond the call of duty by sending her some wine. She lives just outside Des Moines, Iowa; fortunately, Iowa is a reasonable state as far as wine shipping laws go, but I thought I could do better than picking a big Internet wine merchant. I Googled and found Ingersoll Wine and Spirits, (who had a better selection of California and Oregon Pinot Gris on their Web site than either BevMo or Wine.com!). And they delivered in one day, far faster than I could have gotten delivery from a Web giant.

I’m glad that the Internet hasn’t quite managed to kill local merchants.

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2 Responses to Locality of action

  1. Vicki says:

    And, the recipient of that speedy and wonderful gift is pleased that it was a learning experience for you! Thank you for the gift. A pure delight to go above and beyond with you, especially since the pay-off looks pretty darn good!

  2. I do this all the time for my Mum, especially since I never know when Mothers day is in the UK, hint, not the same day as the US. So a couple of days before the US Mothers day, I call a local florist using my calling card, have them deliver a big bunch of flowers on the Sunday with a card that says Happy US Mothers day! I get a much better deal on the flowers ;-)